John John Records is a well-known Jamaican music label that played a significant role in the production and promotion of reggae and dancehall music. The label was founded by Lloyd James Jr., also known as John John, the son of legendary producer King Jammy. As a second-generation producer, John John built on the legacy of his father, creating music that resonated with both local and international audiences.
The character or mascot associated with John John Records is a caricature of Lloyd James Jr. (John John) himself. This mascot is often depicted as a cartoonish figure of a young man with a mischievous or cheeky expression, sporting a baseball cap. The cap and facial features are stylized in a way that reflects John John’s persona as a youthful, dynamic producer in the dancehall scene.
This design aligns with the playful and vibrant aesthetics common in the branding of dancehall and reggae labels, appealing to the energetic and spirited audience of the genre. The mascot became recognizable on record sleeves and promotional materials, adding a personal and memorable touch to the label’s identity.
01 - Cover of “John John Dancehall Hits Volume 1”, 1993.
02 - Cover of “John John Dancehall Hits Volume 4”, 1994.
03 - CD print of “John John Dancehall Hits Volume 3”, 1994.
04 - Cover of “John John Reggae Riddims: Inna Rub A Dub Style”, 2024.
05 - Vinyl label of “Utan Green / Atomic (17) – Mash Down Babylon / Must Win”, 1994.
