“Sunshine Kitty” is an album by the Swedish pop star Tove Lo published in 2019. The communication of the album was directed by the designer Samuel Burgess-Johnson, who asked to the illustrator Haley Jones to create and illustrate a character for Sunshine Kitty.
The promotion for Sunshine Kitty unofficially began on 25 May 2019, with Lo posting pictures of doodles to her social media accounts over three days. On 28 May, she posted a short video which introduced the character Sunshine Kitty and contained a snippet of “Glad He’s Gone”, as well as its release date at the end of the video.
The character is a lynx, because that has been Tove Lo’s spirit animal and nickname since she was a child (‘Lo’ means lynx in Swedish). Tove Lo revealed that: [The cartoon is an] extension of me and part of the new music.
01 - Sunshine Kitty.
02 - Vinyl cover of “Sunshine Kitty”, 2019.
03 - Vinyl disc label of “Sunshine Kitty”, 2019.
04 - Animated video for “Sadder Badder Cooler”, 2020.
05 - Animated video for “Sadder Badder Cooler”, 2020.
