The “Diver” was designed by Todd Hippensteel for the communication surrounding the album “Swimming”, published in 2018. The themes of the album are linked with water and diving into the depth of human emotions, that’s why the rapper chose the iconography of a little scuba diver to communicate this message. After the death of the rapper in 2018, the “Diver” remained his social media avatar and most recognised symbol.
01 - Swimming logo.
02 - Poster for “Swimming” tour.
03 - An inflatable version of the Diver was created for the record release of Mac’s posthumous album Circles.
04 - 3D model of the Diver.
05 - Merchandising from Swimming.
